Trifecta Collective – Redefining Events
We specialize in

Elevating Events. Empowering Experiences.

Looking to redefine the future of your event? Join us at the forefront of event excellence and innovation.

About Us

Trifecta Collective: Pioneering Progress in B2B Events

At Trifecta Collective, we’re not just trade organizers – we’re architects of innovation in the event industry. Founded by trailblazers Rick McConnell and Jen Hoff, our mission is to elevate B2B events to unprecedented heights, infusing every event with a touch of ingenuity and forward-thinking brilliance.
We seek to acquire industry-leading events, strategically aligning with the visionary leaders who have already laid the groundwork for success. Trifecta isn’t just about merging with your event; it’s about fusing the expertise of industry pioneers with the dynamic, hands-on experience of our accomplished team.
Upcoming events

Our Upcoming Industry-Leading Events

North American Trailer Dealers Association (NATDA)

The first and only industry-specific B2B event.




International Mass Timber Conference (IMTC)

The world’s largest mass timber event.





The premier event in the payment processing industry.




Insight Into Trifecta

A Message from Our CEO

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Why Trifecta

The Trifecta Promise

Trifecta’s leadership team is not just experienced; we are a powerhouse of expertise poised to collaborate seamlessly with your sales, marketing, and operations leaders. Boasting an impressive track record of over 19 Trade Show Fastest 50 Awards, we don’t just collect accolades – we leverage our data-driven insights and attentive ear to understand your challenges and guide you in overcoming the most complex issues in the industry.

Our approach is not just effective; it’s enjoyable. At Trifecta, we infuse energy and enthusiasm into our collaborations, making the process of working with us not just productive but genuinely enjoyable. We are serious about delivering results and making a meaningful impact on your business.

Exceptional Leadership for Exceptional Results

Partner with a team that doesn’t just meet expectations – we exceed them, making the journey toward success not only effective but also thoroughly enjoyable. That’s the Trifecta promise.
Redefining Success

What Makes Us Different

A Dynamic Partnership

Our commitment to excellence is reinforced by the robust support of our financial partner, GreyLion.

Whether through asset purchase, shared ownership, or a majority/minority stake, we embrace diverse strategies and invite you to explore the possibilities with us. GreyLion focuses on investing in high-growth businesses in the lower middle market and seeks to partner with existing owners and management teams across the consumer, industrial, software and services sectors to deliver capital in tailored and flexible minority and control structures.

Let’s redefine the future of your event together. Join Trifecta Collective on the cutting edge of innovation, where industry leadership meets the next frontier of event excellence.

Let’s Collaborate

Looking to Transform Your Event?

As market leaders, we know what it takes to pull off seamless events while cultivating a culture where people feel valued.
Our Leadership

Meet The Trifecta Team

Far from a corporate, stuffy group, our team brings a unique, fun approach, backed by the expertise needed for flawless event execution.
Chief Executive Officer
Stay in the Know

Trifecta News

Rick McConnell

Chief Executive Officer
Rick McConnell has a proven track record of acquiring, launching, and growing events. He is a team builder, innovator, idea generator, revenue driver, and partnership expert. From 2009-2014 he led Hanley Wood Exhibitions, growing the portfolio by 67% in four years. As President of Informa Markets North American from 2014-2020, he succeeded in growing annual revenues from $61 million to $425 million through acquisition, organic strategies and digital initiatives. He is the former Chairman of SISO (Society of Independent Show Organizers). He received the IAEE Pinnacle Award in 2020. The award recognizes an individual who, over 20 years, has furthered IAEE’s objectives of advancing exhibitions and events management through the promotion of education, the dissemination of knowledge and the introduction or development of innovative techniques, and who has been dedicated to the perpetuation of the highest ideals, trust and professionalism in this highly specialized field. Rick has an MBA from the University of Arkansas.

Jennifer Hoff, CEM

Jennifer is an expert in the trade show industry, garnering accolades for strategic leadership, increasing revenue and producing events at leading trade show management companies. She worked for National Trade Productions for over 20 year and then in 2012 joined Vinnie Politio at VP International to help U.S. News and the Houston CVB launch events. In 2014, Jennifer launch Taffy Events Strategies, a show management company. In 2021, she joined forces with Rick McConnell to launched Trifecta Events. Jennifer was a board member for the International Association of Exhibitions and Events (IAEE) and served as Membership Chair, Program Chair and Chairman of the Board for the IAEE Capital Chapter and served as Chairman of the Board for the Major American Trade Show Organizers (MATSO). She also participates in committees to develop programming for SISO. Jennifer has been recognized for her achievements with numerous awards including: International Association of Exhibitions & Events Merit Award, Expo Group Show Manager of the Year Award, 2018 IAEE Woman of Achievement, and “Next Generation of Leaders” distinction by Tradeshow Week magazine.

Donna Bellantone

Chief Operating Officer
Donna is a tradeshow industry veteran with over 25 years of experience. Prior to joining Trifecta, Donna launched a new business division at Freeman that provides operational support to organizers and associations. Bellantone was an EVP at Informa Markets, overseeing a portfolio of events in the infrastructure and construction industry. Donna is an avid music fan and enjoys going to music festivals and concerts in her free time.

Joe Carroll

Chief Financial Officer
Joe is an experienced executive with a demonstrated history of leadership and growth in trade events, information services and media companies. Prior to joining Trifecta Collective, Joe served for 11 years as CFO of Winsight, a multi-divisional business-to-business information services company including data subscription products, events, media, and advisory services for the food service and related industries. During his tenure at Winsight, revenues quadrupled, and operating profits grew by seven times, through a combination of organic growth and four strategic acquisitions. Prior to Winsight, Joe served as CFO of Acorn Media Group (now part of AMC Networks), a leading distributor of high-quality video/streaming products and complimentary merchandise, where he played key roles in acquiring the literary content and related intellectual property of world-renowned novelist, Agatha Christie, and in the ultimate sale of the company pursuant to a public merger plan. Joe also spent over a decade at Hanley-Wood, where he served in several senior finance and corporate development positions. Joe grew up in Wisconsin, and currently lives in the Washington DC area with his wife and daughter. In his free time, Joe is an avid sports fan and enjoys spending time with his family and friends.

Adam Bernard

VP of Finance

Adam is an accomplished finance professional with 20 years of experience. Prior to joining Trifecta, Adam was VP of Finance at Winsight, LLC where his duties included the financial management of the National Restaurant Association Show, one of the largest tradeshows in the United States. Adam was instrumental in several Winsight transactions, including its sale to Informa Connect in 2023.

Adam brings a wealth of experience in M&A, due diligence, FP&A, financial reporting and KPI tracking to Trifecta. Adam is an avid runner and enjoys culinary tourism with his wife and two children.