Trifecta Collective Expands Globally with Acquisition of Canadian Concrete Expo, Marking a Bold Step in Its Rapid Growth

Press Release

Trifecta Collective Expands Globally with Acquisition of Canadian Concrete Expo, Marking a Bold Step in Its Rapid Growth

Market-leading Canadian event becomes fourth acquisition and fifth event for independent show organizer

Arlington, VA. — March 3, 2025 – Trifecta Collective LLC, owned and backed by GreyLion, a leading private equity firm focused on high-growth businesses today announced that it has acquired the Canadian Concrete Expo (CCE).

CCE is the leading event in Canada serving the concrete, construction and aggregates industries. The 7th annual event was recently held February 12-13, 2025, at the International Centre in Toronto and featured over 350 exhibiting companies, over 7,000 attendees and more than 120,000 net square feet of exhibit space. The 2026 event is scheduled for February 11-12, 2026, at the International Centre.

“We’re coming off a tremendously successful 2025 show and are thrilled to share this exciting announcement as we embark on a bold new chapter with Trifecta Collective,” said Stuart Galloway, President of the Canadian Concrete Expo and the event’s primary shareholder. “This partnership marks a significant milestone, and on behalf of CCE, we’re eager to join forces with the exceptional Trifecta team.”

Mr. Galloway will continue in his leadership role. The current CCE team will remain in place, ensuring consistent management, customer service and attendee/exhibitor experience.

“CCE is an excellent addition to the Trifecta portfolio, and we are very happy to welcome this leading event,” said Rick McConnell, Chief Executive Officer, Trifecta Collective. “Our vast experience in the tradeshow and construction industries are an excellent fit to continue the positive trajectory of CCE put in place by Stuart and his team.”

More information on CCE can be found at www.canadianconcreteexpo.com.

Trifecta Collective’s acquisition of CCE is the fifth show added to the portfolio building on the team’s March 2022 and December 2022 transactions involving the North American Trailer Dealer Association and the International Mass Timber Conference and Mass Timber Report, as well as the May 2024 acquisition of TRANSACT and the February 2025 launch of the TrailerTech Expo.

Gord Carley of GC Media Brokers was the exclusive broker to Canadian Concrete Expo in arranging, structuring, and negotiating this transaction. Corporate Solutions, led by Nicholas Curci, represented Trifecta in the acquisition of Canadian Concrete Expo.

About the Canadian Concrete Exposition

CCE provides a unique environment to source new suppliers, reconnect with industry contacts, get hands on with the latest equipment, and take advantage of exclusive show offers. Participating attendees can boost their careers by maintaining and developing their knowledge of Canada’s diverse and changing concrete construction industry.

Conference Sessions, Equipment Demos and Stage Presentations provide attendees with the opportunity to experience the latest tech, equipment, and industry advances. The vast exhibition floor is where deals are made, people connect, test the gear, and take advantage of exclusive show offers.

About Trifecta Collective

Trifecta Collective is a trade show platform formed by GreyLion and trade show industry professionals, Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience building and leading industry events across multiple industry sectors and has previously held senior leadership roles at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in show management, having held numerous positions at National Tradeshow Productions and more recently as the Founder of Taffy Event Strategies, which she continues to run today. Since 2021, Trifecta Collective has been building a portfolio of market-leading trade shows and events that are leaders in their respective market segments.

About GreyLion

GreyLion focuses on investing in high-growth businesses in the lower middle market. We seek to partner with existing founders, entrepreneurs, and management teams across two broad sectors: services and specialized industrial & manufacturing. We deliver tailored capital solutions in both control and minority structures. Further, our conservative approach to leverage ensures our companies’ balance sheets can support investment to accelerate growth. GreyLion invests $25-$125 million of capital per investment, primarily within the United States. GreyLion currently manages private equity funds with aggregate commitments of $1.9 billion. For more information, please visit www.greylion.com.

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