Trifecta Collective Welcomes Donna Bellantone and Bill Doll to the Executive Team – Trifecta Collective
Press Release

Trifecta Collective Welcomes Donna Bellantone and Bill Doll to the Executive Team

ARLINGTON, VA, – Trifecta Collective is expanding its executive team to include Donna Bellantone and Bill Doll.

As Chief Operating Officer, Donna Bellantone will provide strategic leadership and day-to-day operational and organizational management. Donna is a tradeshow industry veteran with over 25 years of experience. Prior to joining Trifecta, Donna launched a new business division at Freeman that provides operational support to organizers and associations. Prior to Freeman, Bellantone was an EVP at Informa Markets, overseeing a portfolio of events in the infrastructure and construction industry.

Donna Bellantone said “I am so excited to be part of the Trifecta Collective team. Rick and I have a long track record of acquiring and growing shows. Trifecta Collective has aggressive growth plans, and I look forward to playing an instrumental role in leading and growing the business.”

Bill Doll will take on the role at Trifecta of Chief Financial Officer. Prior to joining Trifecta, Bill worked as the Director of Financial Planning and Analysis for the Center for Vein Restoration and prior to that Director of FP&A for Zonda, formerly Hanley Wood.

“It’s a very exciting time here at Trifecta. We have assembled a team of trade show industry leaders who excel at developing and executing on high growth strategies. I am thrilled to be able to join the Trifecta team and help accelerate that growth trajectory.” said Bill

Jen Hoff, will continue in her role as President, focusing on Business Development and new business acquisitions. Jen has an excellent network within the industry and it’s a critical focus for future growth.

Trifecta places a high value on understanding the unique aspects of each event business and the team of leaders that helped make the business successful. Combining our capabilities with forward thinking strategies will enable a focus on new technology and innovative approaches to growing trade shows.

Rick McConnell, CEO, said, “Jen and I welcome Donna and Bill to the Trifecta Collective Exec team. They both are keenly in tune to solving customer issues and building successful teams. We are growing and their skill sets are needed to help drive that growth.”
The transaction was completed by the newly established Trifecta Collective, a partnership between GreyLion, a leading private equity firm focused on investing in high-growth businesses in the lower middle market, and trade show industry professionals, Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience building and leading industry events spanning numerous sectors and has previously held senior roles at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in show management having held numerous positions at National Tradeshow Productions and more recently as Founder of Taffy Event Strategies.

Amy and Andy Ackerman, Co-Founders of NATDA, said, “It has been incredibly rewarding to help build NATDA for the past 15 years. Trailer dealers needed access to the very best products, services, and education, so we started the NATDA Trailer Show. It has performed even better than our highest expectations, and we are excited to be able to turn it over to Rick and Jen. Amy and I look forward to seeing everyone at the 2022 NATDA Trailer Show.”

Trifecta Collective has been working closely with the full NATDA team to ensure a smooth and seamless transition. All current team members, including Andria Gibbon, Executive Director, and Karen Anderson, Director of Sales, will remain in their current roles.

Rick McConnell said, “NATDA is a special organization that is very much in tune with the trailer industry. Our team will ensure that we remain close to the market, exhibitors, sponsors, and dealers to build upon an already strong foundation. Amy and Andy have been great to work with through this transition. They have emphasized the fact that listening to customers is the key to success. We will continue this tradition!”

Jennifer Hoff added, “Amy, Andy and the entire NATDA team have built a world-class organization and tradeshow. I feel fortunate to be working with a group that is truly passionate about the community they serve and their commitment to excellence.”

“Our relationship with Rick goes back more than 15 years,” said Ryan Anderson, Partner at GreyLion. “Both he and Jen are highly regarded executives and have been instrumental in building successful industry leading trade shows over the course of their careers. We are excited about our new partnership and expect NATDA to be the first of several trade shows we acquire over the next few years.”

Nick Curci, President and Founder of Corporate Solutions served as NATDA’s financial advisor for the transaction.

NATDA’s next show takes place in Nashville, Tennessee at the Music City Center on August 31 through September 2, 2022.

About Trifecta Collective

Trifecta Collective is a trade show platform formed by GreyLion and trade show industry professionals, Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience building and leading industry events across multiple industry sectors and has previously held senior leadership roles at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in show management having held numerous positions at National Tradeshow Productions and more recently as the Founder of Taffy Event Strategies, which she continues to run today. Trifecta Collective is working on future select acquisitions of events and platforms that are leaders in their respective market segments.

About GreyLion

GreyLion focuses on investing in high-growth businesses in the lower middle market. We seek to partner with existing owners and management teams across the consumer, industrial, software and services sectors to deliver capital in tailored and flexible minority and control structures. GreyLion invests $25-$125 million of capital per investment, primarily within the United States. GreyLion currently manages private equity funds with aggregate commitments of $1.7 billion. For more information, please visit www.greylion.com.